With the economy remaining sluggish, the pressure is increasing to improve results – for both our country and our businesses.
As part of this drive for results, it is normal to start asking for more from your team. Asking them to step up, asking them to deliver more and asking them to take more accountability for results.
But what are we asking for here? What do we mean by accountability and how do we get it?
Accountability is defined as:
“Committing to doing what you say you will. It is about taking ownership of your work, your actions and delivering the required outcomes.”
Having a team that understands and fully embraces personal accountability will make a big difference to your business. It means an outcome focus, increased ownership of results and stronger resilience as a team. And it is a skill and attitude that can be developed and strengthened with the right plan in place.
- Reframe accountability
Often when we talk about accountability, it’s in a punitive sense – “You need to show more accountability”, “Why don’t my team show accountability?”
Accountability is actually a positive skill. People who have this competency achieve their goals in life and are more successful. They understand what is important, overcome challenges and take the required actions to achieve the things they want.
Helping your team to fully understand what accountability is will make a big impact in gaining their commitment.
- Define accountabilities clearly
Do your staff really know what they are accountable for? Is their understanding the same as yours? Have they confused just completing tasks with actually taking full accountability for them?
Imagine a Sales Manager who thinks he’s performed well because he has completed the required number of calls, even though he hasn’t met the sales targets. He is accountable for meeting the sales budget, and the calls are one step to take to help achieve this. However, confusing the two creates misunderstanding and poor performance.
- Do they know what actions to take to improve their accountability?
Taking accountability doesn’t mean you achieve everything you want to. In fact, being good at accountability is also around your behavior and actions when things aren’t heading in the right direction. You should encourage:
- Investigating solutions, not finding problems – There is always a reason for things to go wrong, and it’s easy to stop there. We didn’t achieve X because of Y, and that’s it. Taking accountability is about asking how we solve Y and still focusing on delivering on X.
- Eliminate blame – “I couldn’t do it because no one got me the information on time”. How often do you hear statements like that around the office? If you have an area of accountability, it sits squarely on your shoulders to achieve the required outcomes. Encourage your team to remove the finger pointing and focus their energy on actions and results.
- Verifying your role – Looking at our contribution to problems or issues is difficult. However, it is essential for growing and developing. Practice asking your team “How did you contribute to this problem and what could you do differently in the future?” This helps them to honestly assess themselves and improve accountability.
- Extract lessons – Achieving the outcomes you want in your areas of accountability might take several goes. Key is extracting the lesson and applying this learning until you get it right. Accountability is about not letting it go. You keep trying until you succeed.
Having accountability as a core strength for everyone in your business will improve their results at work and outside the office.
“Accountability is the glue that ties commitment to the result.”
Bob Proctor.
Positive People has over 30 years’ experience helping businesses to build high performing cultures. If you need help with building accountability in your business call us now on 0800 49 00 00 or email us at info@positivepeople.co.nz.